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Fox 2011 (english)

03/03/2011
http://www.lamac.org/

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TV Success Measurement is Modified

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Study Singles Out Brazil as the Most Dynamic Pay-TV Market Worldwide

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How TV Evolution Will Be

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Fox’s Adrián Herzkovich —The Pay-TV Business has Changed

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Pan-regional, Average Share Growth, 

2011 vs. 2010, All Day.

 

  PAY TV OVER THE AIR 
Total Individuals 6,36% ↑  -2,14% ↓ 
Individuals 4-11 Total SES 7,25% ↑ -3,05% ↓
Individuals 12-17 Total SES 7,31% ↑ -1,66% ↓
Individuals 18-49 Total SES  7,29% ↑   -2,11% ↓ 
Housewife Total SES 6,63% ↑ -2,08% ↓

Source: IBOPE Media. Average Share Growth, Comparison 2011 vs. 2010. Schedule: 06:00 - 30:00.