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President & CEO
Fred Medina is an executive specialized in multinational business development across the Latin American territory. During a career of more than 30 years in high-level roles, he has worked with a diverse group of global and highly recognized brands in the media environment. In the field of marketing and communications, with Coca Cola USA and Ericsson Telecommunications, and in the media landscape, with Univisión, Viacom LATAM, HBO Latin America, A&E Olé Networks, E! Entertainment, BBC Worldwide and more recently as COO of Pinewood Studios DR / Lantica Media.
Director of Research
Frida Almaraz has more than 16 years of experience in media research, both in Mexico and at a regional level. Since 2016, Frida has been leading LAMAC activities related to research, Analytics and forecasting, at a regional level in Latin America.
Economist with MSc in resource economics (University of London-UCL) and over 9 years professional experience working within consulting, analytics fields, strategic planning, marketing and media (traditional & digital) and client management for multinationals across Europe and Latin America. Jimena joined LAMAC’s team in 2017 as its Analytics Manager, where she is responsible for coordinating and managing LAMAC’s Analytics platform and supporting associates with everything related to analytics and research projects for LATAM markets.
Graduated in communications and mass media from the Universidad del Valle de Mexico, Mónica joined LAMAC in 2012. In her role as Project Manager, she coordinates and supervises LAMAC’s projects, events and PR activities. She is also responsible for LAMAC’s administrative and operational functions and provides support to the accounting department.
Professional in graphic design, specialized in digital marketing and e-commerce, with more than 13 years of experience in web design and digital media. Since 2013, he is in charge of the digital marketing strategy of the organization, as well as the conceptualization and production of diverse types of digital content.
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