Metrics
Country overview
Latin American Population
People
575.867.000
Homes
163.252.583
Fuente: CEPAL
Penetration: Pay TV
Source: IBOPE Media, 2011.
Penetration: NSE
Source: IBOPE Media, 2011.
Rating
Recommendation: Do not use ranges longer than 12 months in the monthly period notexceeding 3 years in the quarter.
Sourc: IBOPE Media. Average rating monthly, quarterly or annually. Total day, Monday through Sunday.
Cable Operator Distribution
SES composition of the universe.
Households with Pay TV and Pay TV Households
Source: IBOPE Media, 2011
Potential consumption (MCI)
Source: TGI LATINA 2009 Wave I + II (Y10w12) v.02.12.2010. Data Pan-Regional.
Minimum investment calculation
Source: IBOPE Media - Pan-regional data. Average share target. Period: January-December 2010, total day, Monday through Sunday.
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