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The TV Remains Europe’s Favorite in the Media Scene

In spite of the strength of the new digital media, television continues to be the first choice in the Old World. That is confirmed by a study undertaken by IP Network in 36 European countries, the United States and Japan.

In 2009 Europeans watched TV an average 232 minutes daily. Free-to-air television consumption increased by 20 minutes in the last ten years, according to an IP Network report. The Serbians, with a daily average of 314 minutes in front of the small screen, are the number one fans of this media, both in Europe and worldwide. The second market on an international scale are the United States and Macedonia, with a daily average of 297 minutes in front of the television set.

In the 26 European countries surveyed, almost one out in two homes owns more than one television set. Cyprus, followed by the United States, is the country with more television sets per home, according to a W&V report.

On the other hand, 50,3% of European TV viewers have already access to digital television, mainly through DTT.

The television formats preferred by most Europeans are reality shows, docu-soaps, sports retransmissions and American series such as CSI, House and Desperate Housewives.

 

Source: Total Medios

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31-01-2011