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Utilísima celebrates launch of new original series Aarón Loves NY

In celebration of the debut of his new television series Aarón Loves New York (Sundays 8pm) on Utilísima, Aarón Sánchez, the award-winning chef and restaurateur, hosted a VIP launch party in the New York City loft where the show was filmed. 

Sánchez, who was accompanied by close friends, family, media executives, and editors from top Hispanic publications, delighted guests with his signature dishes and offered a sneak peek of his new series. 

“It was an honor for me to celebrate the launch of my new series and to share my favorite dishes with close friends and family. I’m so thrilled to be joining Utilísima and I look forward to sharing my passion for cooking and my love of New York with an even larger audience when the show debuts this weekend,” said Sánchez. 

Aarón Loves NY is the first Utilísima series that was shot entirely in the U.S. and airs two back to back episodes every Sunday at 8pm. Created specifically with the U.S. Hispanic audience in mind, the series will comprise thirteen episodes, during which Sánchez will prepare his favorite dishes from his restaurant and will visit iconic spots throughout his adopted home of New York City. 

“We are thrilled to celebrate the launch of Aarón’s new series and to welcome him into the Utilísima family. This new series represents the kind of quality programming and unique content that Utilísima offers the U.S. Hispanic consumer,” said Tom Maney, SVP, Advertising Sales for Fox Hispanic Media, who spoke at the event.

 

Source: Produ

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09-11-2011