Pay TV

Air Tv canibalization

When people have pay TV, they stop watching free-to-air TV to share their time with pay TV. This is even more remarkable in certain targets such as those in the upper socioeconomic level, children and men.

 

Chart.


 

Source: IBOPE Media, Pan-regional. MMW. Average rating target, cumulative January to December 2011, total day, Monday to Sunday. Regions measured by IBOPE: Argentina (includes BsAs: Capital and GBA, Interior: Gran Rosario, Gran Cordoba y Gran Mendoza). Brazil (8 cities). Chile: (includes Gran Santiago, Antofagasta, Valparaíso-Viña del Mar, Concepción- Talcahuano, Temuco). Colombia (22 cities and inludes Suscription and Community TV). México (28 cities). Perú (Lima). Central America (Costa Rica=4 cities, Guatemala=7 cities and Panamá=5 cities).