Pay TV

How much to invest in Pay TV

According to the audience share. If a certain percentage of the population isn’t watching free-to-air TV, why should investment go there and pay for a non-existent- audience?

 

Chart.


 

Source: IBOPE Media, Pan-regional. MMW. Average share target, period: January to December 2011, total day. Monday through Sunday. Regions measured by IBOPE: Argentina (includes BsAs: Capital and GBA, Interior: Gran Rosario, Gran Cordoba y Gran Mendoza). Brazil (8 cities). Chile: (includes Gran Santiago, Antofagasta, Valparaíso-Viña del Mar, Concepción-Talcahuano, Temuco). Colombia (22 cities and includes Suscription and Community TV). México (28 cities). Perú (Lima). Central America (Costa Rica=4 cities, Guatemala=7 cities and Panamá=5 cities). The share is calculated manually, the base doesn´t include other lighted as video games, DVDs.