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Pay TV Industry

Why Pay TV

LATIN AMERICA

HOW MUCH TO INVEST IN PAY TV

 

According to the audience share. If a certain percentage of the population isn’t watching free-to-air TV, why should investment go there and pay for a non-existent- audience?

Source: IBOPE Media, Pan-regional. MMW. Average share accumulated January to December 2016. Total day. Monday through Sunday. Regions measured by IBOPE: Argentina (includes BsAs: Capital & GBA, Interior: Gran Rosario, Gran Córdoba & Gran Mendoza). Brazil (15 cities). Chile (includes Gran Santiago, Antofagasta, Valparaíso-Viña del Mar, Concepción- Talcahuano, Temuco). Colombia (22 cities & includes Tv por Suscripción & Comunitaria. The base includes visitors). México (28 cities. The base includes visitors). Perú (Lima. The base includes visitors). Central America (Costa Rica = Central Region of the country (some districts, which belong to San Jose, Alajuela, Cartago, Heredia.). Guatemala = Capital, Pinula, Sta.Catarian Pinula, Chinautla, Villa Nueva, Villa Canales, Sn.Miguel Petapa, Mixto, Quetzaltenango, Retalhuleu, Suchitepequez, Escuintla. Panama = Panama City, Colon, San Miguelito, La Chorrera, Arraijan.). (The share is calculated manually, the base doesn´t include other ligthted as video games, DVDs).

 

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