Pay TV

Pay TV Consumption



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Fuente: Synovate

MCI - Multichannel Consumtion Index

The multichannel consumption index is the relationship between Pay TV penetration among the consumers of a given category, and the average Pay TV penetration among the population. An index above 100 indicates a greater probability that the subscriber will consume said category.

                                     

Example: (MCI= consumption of a particular category in which they have paid TV ÷ PayTV penetration of total universe × 100). The index between the people who travel by plane and have Pay TV (69% according to TGI data) and the penetration in the population at larget (45.3% according to TGI data), the resulting MCI (152) indicates that people with Pay TV have 52% more probability of travelling by plane.

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Source: TGI LATINA 2011 Wave I + II (Y12w12) v.02.17.2012. Data Pan-regional. Regions measured by TGI: Argentina (includes: Buenos Aires / Córdoba, Cuyo / NOA, Litoral, Sur, Capital Federal / GBA, Alto Valle, Bahía Blanca, Capital Federal & GBA, Córdoba, Corrientes/Resistencia, La Plata, Mar del Plata, Mendoza, Rosario, Santa Fe/Paraná y Tucumán). Brasil (includes: Brasilia, Belo Horizonte, Curitiba, Fortaleza, Porto Alegre, Recife, Rio de Janeiro, Salvador, São Paulo, Interior São Paulo (Total), Campinas, Interior São Paulo (without Campinas), Interior South/South-east). Chile (include: Greater Santiago). Colombia: (includes: Bogotá, Medellín, Cali, Barranquilla, Bucaramanga, Pereira). Ecuador (includes: Guayaquil, Quito). México (includes: Mexico City (D.F.), Guadalajara, Monterrey, Balance (sample=25 cities). Perú (include: Lima (D.F.) y Venezuela (includes: Caracas, Maracaibo, Barquisimeto, Valencia, Maracay, Puerto la Cruz/Barcelona).