Why Pay TV?
Penetration increase
Over time as pay TV continues to have higher penetration rates, more and more people stop watching free-to-air TV to watch pay TV.
Chart.
Source: IBOPE Media, Pan-regional.
Over time as pay TV continues to have higher penetration rates, more and more people stop watching free-to-air TV to watch pay TV.
Source: IBOPE Media, Pan-regional.
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