Pay TV

Pay TV Penetration increase, total people

Over time as pay TV continues to have higher penetration rates, more and more people stop watching free-to-air TV to watch pay TV.

Chart.


 

Source: Data released by IBOPE’s Establishment Survey 2004, 2005, 2006, 2007, 2008, 2009, 2010 and 2011 for Universes reporting 2005, 2006, 2007, 2008, 2009, 2010, 2011 and 2012. Penetration of pay TV in individuals. Regions measured by IBOPE: Argentina (includes BsAs: Capital & GBA, Interior: Gran Rosario, Gran Córdoba & Gran Mendoza). Brazil (8 cities). Chile (includes Gran Santiago, Antofagasta, Valparaíso-Viña del Mar, Concepción- Talcahuano, Temuco). Colombia (22 cities & includes Tv por Suscripción & Comunitaria). México (28 cities). Perú (Lima). Central America (Costa Rica=4 cities, Guatemala=7 cities & Panamá=5 cities).