Why Pay TV?
Share increase
Over time as pay TV continues to have higher penetration rates, more and more people stop watching free-to-air TV to watch pay TV.
Source: IBOPE Media, Pan-regional. MMW. Annual share 2005 until 2011. Total day. Monday through Sunday. Regions measured by IBOPE: Argentina (includes BsAs: Capital and GBA, Interior: Gran Rosario, Gran Cordoba y Gran Mendoza). Brazil (8 cities). Chile: (includes Gran Santiago, Antofagasta, Valparaíso-Viña del Mar, Concepción- Talcahuano, Temuco). Colombia (22 cities and inludes Suscription and Community TV). México (28 cities). Perú (Lima). Central America (Costa Rica=4 cities, Guatemala=7 cities and Panamá=5 cities). The share is calculated manually, the base doesn´t include other lighted as video games, DVDs.
Share this