Media Clippings

  • Pay TV Reaches 50% of Latin Americans (Latin Link)


    Impressive surges in individual markets have led to a pay TV penetration rate of 50.9% in Latin America. According to the Latin American Council on Multichannel Advertising (LAMAC), Argentina and Colombia have pay TV penetration rates above 81%. In Brazil, pay TV penetration has grown 118% since 2008—so now 36.1% of Brazilians have access to pay TV. In Chile, the pay TV penetration rate is 63.9%, while in Mexico it’s at 40.5%.

    Brazil’s recent growth in pay TV subscriptions has been particularly impressive. Anatel—the Agência Nacional de Telecomunicações or National Telecommunications Agency—reported recently that 12.2 million households in Brazil had pay TV. With an average of 3.3 people per household, this means there’s a pay TV audience of 40.2 million in Brazil. And despite its relatively low penetration rate, Mexico is also a significant pay TV market: in spring 2011 LAMAC reported that the country had 10.5 million households with pay TV.

    What makes the 50% penetration rate all the more impressive was that an earlier projection by Dataxis indicated that Latin America would reach this by 2015. Instead, LAMAC now forecasts 63% pay TV penetration in Latin America by 2015.


    Source: Latin Link


    1 Alhambra Plaza
    Suite 1460
    Coral Gables
    FL 33134
    +1 (786) 228-7227


    Av. del Libertador 
    101, Piso 12, 
    Vicente Lopez 
    Buenos Aires 
    (+54 11) 4000-4078


    Calle 100 # 17-09
    piso 4
    57 (1) 257-7180


    Blvd. Manuel Ávila Camacho Nº 40
    piso 14
    Lomas de Chapultepec
    México D.F.
    52 (55) 9138-6850

  • CHILE:

    Manquehue Sur 520
    Piso 5
    Las Condes
    Santiago de Chile
    (56) 2 4598612


Users Access ×

You must be registered to download any information.


User Registration ×

Download ×

You have been successfully registered
Select the file to be downloaded

Download ×

The graph is being generated, please wait

Compartir ×

Select the file you would like to share

User Registration ×

Has been registered correctly this seminar

User Registration ×

Already signed up to this seminar