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Pay Television Contents: Everybody’s Favorites

Motorola Mobility carried out a global research which shows, among other things, that pay television contents, be it by cable, satellite or the Internet, are preferred over free-to-air television services, even in markets where free programs are easily available.

Motorola’s “Multimedia Compromise Barometer 2010” is an independent global study on video consumption habits done among 7500 consumers in 13 different markets by the Vanson Bourne research agency. The report shows that even though free-to-air television services are available for 67% of TV viewers on a global level, compared to 57% in pay services, people prefer only those TV services which require subscription.

The report also shows that the social media are changing visual experiences. 42% of viewers, on a global level, have shared information through e-mail, taken part in an instant messaging session or have made use of a social network to chat about a TV program or video as they were watching it. Of this group, 22% reported that the multitasking possibility offered by the social media is a regular part of the visual experience and 61% would be willing to pay more for a service which would offer these functions.

In addition, the report revealed that the worldwide future of products and services offered by high-definition TV has excellent prospects. 75% of surveyed TV viewers admitted that they already have or are planning to get a high-definition television set in the next 18 months and it is expected that the remaining 25% will buy a 3D TV set in the same period. “The report shows clearly a fluctuating TV scene, in which subscription-required services prevail, something intensified by the social activities revolving around the chat on the Internet and the channels in network systems,” said Motorola Mobility Marketing Manager Bill Ogle.

 

Source: Señal Online

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31-01-2011

  • Gloriana 10 months
    Woot, I will ceratilny put this to good use!