More reads

Rate

Comments

1

Social Tools Favor TV Interactivity

Social networks have succeeded in practically changing every aspect in the TV business. On the one hand, viewers use social platforms to comment on the programs before, during and after broadcasting. On the other hand, TV networks, attempting to deal with audience fragmentation, are experiencing with mobile applications, promotions on Twitter and sponsored media in an attempt to reassemble their viewers.

But experimentation remains the clear method. “There is a great deal of uncertainty about the paths that social media and TV will take, and the extent to which they will converge over time,” Debra Aho Williamson, eMarketer analyst, observed.

The problem is that those involved go behind a user base that, though growing, remains small. While 43% of users use the Internet or any social platform to interact with programs in any way, just 17% do so while watching TV, according to data obtained by 24/7 Wall St. and Harris Poll.

TV-related content on social networks is steadily more popular, but it is also true that younger users are much more prone to that link between TV and social networks. And it’s a fact that in the same way as surfers showed their support to companies following brands on Twitter or clicking on “I like” on Facebook, they are now starting to turn to social networks to share their TV experiences.

Twitter has been crowned as the leading social platform for real-time comments on TV, and TV networks are already starting to insert hashtags on their programs to generate those conversations in real time and under the same title. Furthermore, it is more and more common to see actors and other professionals twit live to increase audience participation.

Print

Exportar

26-07-2011

  • Youngy 10 months
    Wowza, prbloem solved like it never happened.