LAMAC - Latin American Multichannel Advertising Council
Subscribe to LAMAC
RSS
América Latina
Argentina
Colombia
Chile
Mexico
Brasil
Venezuela
América Central
Subscribe to LAMAC
You can receive all the news in your mail.
Unsubscribe?
Loading...
Unsubscribe
You will stop receiving all the news in your mail
Email
Why Pay TV?
Share and Penetration Growth
Air TV Cannibalization
Spot Optimization
Pay TV Consumption
Engagement
Congruence
How Much to Invest in Pay TV
How to invest in Pay TV
All The Arguments
Metrics
Population
Penetration
Distribution by Cable-Operator
Universe Composition
Share
Rating
Affinity
MCIs
Calculation of Minimum Investment in Pay TV
Clusters
Glossary
Country Overview
News
Member Channel's news
LAMAC in the media
Press releases
Publications
Factbooks
Newsletters
Research
Articles of interest
Featured Perspectives
Events
Upcoming events
Previous events
Member Channels
Member Channels
TV Programs Videos
Success Cases
About LAMAC
Who Are We?
Mission
Our team
Work at LAMAC
Contact
Contact
Related Sites
Publications
LAMAC
::
Publications
::
LAMAC Newsletters
Factbooks
Newsletters
Research
Half of the population in Latin America has access to Pay TV
Study Singles Out Brazil as the Most Dynamic Pay-TV Market Worldwide
The Worldwide HD Penetration Growth
Brazil’s Pay TV Grew 15.6 Percent in Seven Months
E.U: Aplicaciones de video aumentan consumo de TV
Ad Investment Out of Balance on Several Platforms in Brazil
US: Video Apps Increase TV Consumption
TV is the Highest Motivator for Online Shopping
Media Consumption Has Grown in the Last Five Years
TV Keeps its Place as the Most Consumed Medium in Youngsters
TV Continues to Be the Main Choice for Announcers
Satellite TV’s growth
Pay TV Will Continue to Grow in Latin America
A TV Viewer Who Can Escape the TV Screen
US: Cable TV Absorbed 84% of Adults 18-49 Rating Points in March
DirecTV’s Record Growth Adding 427,000 Net Subscribers in Latin America
Global Ad Investment Grew by 8,8% in the First Quarter
TV Continues to Be the Leading Medium also in the United States
TV, the most influential opinion-forming medium
US: Cable TV Absorbed 84% of Adult 18-49 Rating Points in March
J.D. Power and Associates report: 52% of TV customers still watch regularly scheduled programming
Nielsen: Royal Wedding registers 23 million live U.S. viewers
Pay TV subscribers increased 6% globally in 2010
Discovery’s Claudia Chagüi: New Study Reveals Latin American Female Audience Profile
2010 Third Quarter Registers Unprecedented Advertising Investment Since 2004
Advertising Investments Growth in Digital Media and Television
In 2011 TV Global Consumption Will Be Increased by 140000 Million Hours
Articles of interest
How TV Evolution Will Be
Fox’s Adrián Herzkovich —The Pay-TV Business has Changed
TV Success Measurement is Modified
Searching for Pay TV New DNA
Social Tools Favor TV Interactivity
Despite digital media push, TV remains favorite
Babies Rule at Home: Child Marketing Evolution
TV, the Quintessential Entertainment Form
The Pay Television Boom
Nielsen: Internet TV Viewers Prefer Pay Television
Pay Television Contents: Everybody’s Favorites
Who Said that TV Would Be Killed by the Internet?
TV and the Internet Complement Each Other at Home
Featured Perspectives
More reads
US: Cable TV Absorbed 84% of Adult 18-49 Rating Points in March
Pay Television Contents: Everybody’s Favorites
TV, the Quintessential Entertainment Form
Nielsen: Internet TV Viewers Prefer Pay Television
Advertising Investments Growth in Digital Media and Television
The Pay Television Boom
Share this
Rate
LAMAC Newsletters
Regional
February
2012 (english)
February 2012 (spanish)
Argentina
(spanish)
Chile
(spanish)
Colombia
(spanish)
México
(spanish)
Venezuela
(spanish)
Share this
Rate