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  • 5 REASONS to be on Pay TV

    02/09/2016
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    5 Razones para estar en TV de Paga - LAMAC  México - Mayo 2016

    1.   50% of Mexican people have access to Pay TV

    Pay TV Penetration in Mexico

    • 2010: 32,2%
    • 2016: 50,1%

    2. Combined, all of Pay TV channels exceed Televisa and TV Azteca with a Share of Audience (SOA) of 48%

    • 2010:
      27% Pay TV
      49% Televisa
      25% TV Azteca

    • 2016:
      48% Pay TV
      37% Televisa
      15% TV Azteca

    3. Pay TV SOA has increased in every SES (Socio-economic Strata)

    SOA GROWTH BY SES:

    • Pay TV:
      High: +44%
      Medium: +104%
      Low: 1+88%

    • Broadcast TV:
      High: -28%
      Medium: -31%
      Low: -22%

    4. Mexican people spend 3:45 hours per day watching Pay TV channels 

    • 2010: 2:53:39
    • 2016: 3:45:26

    5. Pay TV consumption increases 71% during weekends

    Target: Young Adults (25-45 yrs. Mid-High SES) 

    • Broadcast: 2:24:19
    • Pay TV: 4:07:09
    Source 1: Data revealed by Kantar IBOPE Media obtained from the Establishment Survey 2009 and 2015 for Universe publication 2010 and 2016. HH Pay TV penetration.

    Source 2: Kantar IBOPE Media Mexico, Audience Share 2010-2016, 2016 takes into account Jan 1-March 6. Total day, Monday to Sunday, Share was manually calculated. Target Total People SES ABC+C D+ with Guest Viewrs.

    Source 3: Kantar IBOPE Media Mexico, Share of Audience growth 2016 vs 2010, 2016 takes into account Jan 1-March 6. Total day, Monday to Sunday. Share manually calculated. Target Total People divided by Low, Mid and High SES with Guest Viewrs.

    Source 4: Kantar IBOPE Media Mexico, ATS 2010-2016, 2016 takes into account Jan 1-March 6. Total day, Monday to Sunday. . Target Total People with Guest Viewrs.

    Source 5: Kantar IBOPE Media Mexico, ATS 2016, 2016 takes into account Jan 1-March 6. Total day, Saturday-Sunday. Target People 25-45 SES ABC+C with Guest Viewrs.
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