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  • Female baby products buyers choose Pay TV (Colombia)

    06/09/2016

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    Las Compradoras de Productos para Bebe eligen TV Paga - LAMAC Colombia - Agosto 2016

    • % of target that watched TV within the past 7 days:
      Pay TV: 95%
      Broadcast: 97%

    • % of target that are heavy consumers of TV:
      Pay TV: 68%
      Broadcast: 22%

    PAY TV: THE IDEAL PLATFORM TO CONNECT WITH YOUR TARGET

    Source: TGI LATINA 2015 Wave I + II (Y16w12) v.02.24.2016 - Persons Sample Weights. Base: Colombia, Mujeres NSE Medio y Alto, que compraron algún producto para bebés en el último año (comidas, jabones, champús, pañales desechables, fórmulas infantiles/leches o crema anti-pañalitis)
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    (+1) 786 228 72 27

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