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  • Financial services users prefer Pay TV (Colombia)

    06/09/2016

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    Los Usuarios de Servicios Financieros prefieren TV Paga  - LAMAC Colombia - Julio 2016

    • Watched Pay TV within the past 7 days:
      25 to 34 years: 96%
      35 to 44 years: 97%
      45 to 54 years: 97%

    • Consider one or more Pay TV channel (s) a favorite or very good:
      25 to 34 years: 86%
      35 to 44 years: 87%
      45 to 54 years: 81%

    • Are high consumers of Pay TV:
      25 to 34 years: 73%
      35 to 44 years: 68%
      45 to 54 years: 66%

    • Are high consumers of broadcast TV:
      25 to 34 years: 21%
      35 to 44 years: 23%
      45 to 54 years: 34%

    PAY TV: THE IDEAL PLATFORM TO CONNECT WITH YOUR TARGET

    Source: TGI LATINA 2015 Wave I + II (Y16w12) v.02.24.2016 - Persons Sample Weights. Base: Colombia, Mid and High SES, Conducted a financial activity within the past 12 months.
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