Press releases

  • Is Time to Optimize!


    Save more than 30% of the budget by combining correctly Broadcast TV + Pay TV 

    With only Broadcast TV you’ll get:

    • 63% of reach
    • 300 TRP´s

    With a mix of Pay TV and Broadcast you’ll get:

    • 32% of savings
    • 74% of reach
    • 300 TRP´s

    Additionally, with this mix you can obtain: 

    • 8,5% more Reach (3+), that is equivalent to 72 thousand people additionally that see your advertising at least 3 times.

    Download PDF

     Is Time to Optimize! - LAMAC Colombia

    Source: Plan View, Optimization exercise on target People 18-49 years, SES Mid & High, with Pay TV. Optimization objective: 300 TRPs. Spot duration: 30 Sec. Audience Period: May 2015. 50% TVP Discount & 27% TVA over Published Fees for 2015. It is not a cannel recommendation by Lamac. Universe Size: 2.133.800. 

    1 Alhambra Plaza
    Suite 1460
    Coral Gables
    FL 33134
    (+1) 786 228 72 27


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