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  • There are Mothers, Moms and Mommies! and all of them enjoy Pay TV! (Chile)

    02/09/2016

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    Las Madres disfrutan con TV Paga - LAMAC Chile - Mayo 2016 

    • Mothers watch 3:10 minutes of Pay TV daily, 30 minutes + that the same time period in 2011. 1

    • Mothers watch 1:25:28 hours during late night per day, 40 minutes more than they do broadcast TV2

    • Audience Share Growth 

    (Jan-Mar 2016 vs Jan-Mar 2011) 3   

    Pay TV: +50%

    Broadcast: -16% 

    • Audience Share Growth by SES 

    (Jan-Mar 2016 vs Jan-Mar 2011) 4

    Pay TV: 
    SES High: +76%
    SES Midle: +47%
    SES Low: +8%

    Broadcast: 

    SES High: -17%
    SES Midle: -16%
    SES Low: -6%

    Source 1: Kantar IBOPE Chile. Diferencia de ATS Ene-Mar 2016 vs Ene-Mar 2011. Total día, de lunes a viernes. Target Mujeres 25-64 años.

    Source
     2:
    Kantar IBOPE Chile. Diferencia de ATS Ene-Mar 2016 vs Ene-Mar 2011. Bloque Trasnoche (26:00:00-29:59:59), de lunes a viernes. Target Mujeres 25-64 años.

    Source
     3:
    Kantar IBOPE Chile. Crecimiento de share Ene-Mar 2016 vs Ene-Mar 2011. Total días, de lunes a viernes. Share calculado manualmente en base a ratings de TV Abierta y TV Paga. Target Mujeres 25-64 años.

    Source
     4:
    Kantar IBOPE Chile. Crecimiento de share Ene-Mar 2016 vs Ene-Mar 2011. Total días, de lunes a viernes. Share calculado manualmente en base a ratings de TV Abierta y TV Paga. Target NSE Alto: Mujeres ABC1 25-64 años, target NSE Medio: Mujeres C2C3 25-64 años y target NSE Bajo: Mujeres D 25-64 años.
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