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  • TV Viewers are loyal to Pay TV!

    01/12/2015

    Loyalty or percentage of time spent registered on Pay TV is greater than the one observed in broadcast TV, during the slots Day, Early y Late.

    Another powerful reason why you should include Pay TV in your media plan!

    TV Viewers are loyal to Pay TV!

    SOURCE: Loyalty % average, M-S, 6:00 to 30:00 hours. Total People (includes guests). Pay TV comprises TV por Suscripción + TV Comunitaria (includes "Other Channels"). *The combined closed television figures correspond an audience aggregate participation percentage of all closed television channels.
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