Articles
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How Worldwide TV Evolution Will Be
Digitization, webcasting and global convergence where the main topics tackled by Mediacom at an onli ... 22-02-2012 View more -
Fox’s Adrián Herzkovich —The Pay-TV Business has Changed
“The pay-TV business has changed. Interaction between programmers and operators is becom ... 18-02-2012 View more -
TV Success Measurement is Modified
Research teams have developed complex models which monitor social network conversations to predict s ... 19-02-2012 View more -
Searching for Pay TV New DNA
Latin American pay-TV audiences are changing and stations are now taking action. It is yet to be kno ... 18-02-2012 View more -
Social Tools Favor TV Interactivity
Social networks have succeeded in practically changing every aspect in the TV business. On the one h ... 19-02-2012 View more -
Despite digital media push, TV remains favorite
According to a recent study by J.D. Power and Associates, only 3% of TV viewers are considering to c ... 21-02-2012 View more -
Brazil Wants to Increase the Cable Pay TV Offer
Brazil’s Minster of Communications, Paulo Bernardo, said that he will work towards approving t ... 19-02-2012 View more -
Babies Rule at Home: Child Marketing Evolution
Children are growing up faster and faster. We have heard this for several years in the children mark ... 19-02-2012 View more -
TV, the Quintessential Entertainment Form
Universal Mc Cann Argentina Research Department has released a report which analyzes people’s ... 20-02-2012 View more -
The Pay Television Boom
Free-To-Air TV is losing ground. That old habit of Mexican viewers to always turn on the TV set to w ... 22-02-2012 View more -
Nielsen: Internet TV Viewers Prefer Pay Television
A new report from Nielsen and CTAM indicates that the proliferation of online TV content is compleme ... 17-02-2012 View more -
Pay Television Contents: Everybody’s Favorites
Motorola Mobility carried out a global research which shows, among other things, that pay television ... 19-02-2012 View more -
Who Said that TV Would Be Killed by the Internet?
I don’t know who first predicted the TV end because of the Internet, but whoever said that cou ... 17-02-2012 View more -
TV and the Internet Complement Each Other at Home
They offer information and entertainment and, according to a survey from Brand Connection, they tend ... 18-02-2012 View more
News
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Utilísima celebrates launch of new original series Aarón Loves NY
In celebration of the debut of his new television series Aarón Loves New York (Sund ... 21-02-2012 View more -
Angela Recio Sondon, Bilai Joa Silar and Claudia Chagüi appointed heads of content group at Discovery
Discovery Networks Latin America/U.S. Hispanic (DLA/USH) announced the appointment for the heads of ... 20-02-2012 View more -
Felipe De Stefani (Turner): the Change in MuchMusic Has Been Positive in Ratings and Sales
Felipe De Stefani, senior vice president and general manager of trend networks at Turner said that M ... 20-02-2012 View more -
Fernando Gualda (Fox): Chile and Peru will Keep Growing
Chile, with a 12% to 15% yearly growth, and Peru, with a 10% to 12% yearly growth, have become two p ... 21-02-2012 View more -
Schultz (Sony): Our Channels will Receive Local and Regional Support
Searching for a strategic effort to provide with a higher local support for its regional channels, S ... 17-02-2012 View more -
Increased Advertising Investment Is Forecast for 2011
With the recovery of world economy, the volume invested in advertising is increasing on a global lel ... 22-02-2012 View more -
Bilai Joa Silar (Discovery): Social Campaign En Sus Marcas Makes its Latin American Debut in 2011
Discovery Kids has announced the 2011 launching of the “En sus marcas” campaign which co ... 17-02-2012 View more -
CNN Launches iPad, iPhone and iPod Touch Application
CNN has launched its iPad application for breaking news, live video and multimedia contents, althoug ... 17-02-2012 View more -
The TV Remains Europe’s Favorite in the Media Scene
In spite of the strength of the new digital media, television continues to be the first choice in th ... 22-02-2012 View more -
Adriano Schmid (Discovery): “There Are Great Talents for Latin American Production”
Adriano Schmid’s job is to supervise the original productions of the different channels Discov ... 20-02-2012 View more -
Discovery Leads Factual Spaces for Its Ninth Year
Discovery took on leadership with its original productions in markets such as Mexico, Brazil, Argent ... 22-02-2012 View more -
Sony Launches its Online Video Advertising Sales Operation
Sony Pictures Television (SPT) launched its new digital platform for Latin America, featuring Online ... 17-02-2012 View more
Featured
Brazil, Average Share Growth,
2011 vs. 2010, All Day.
| PAY TV | OVER THE AIR | |
| Total Individuals | 32% ↑ | -2,7% ↓ |
| Individuals 4-11 Total SES | 44% ↑ | -3,4% ↓ |
| Individuals 12-17 Total SES | 39% ↑ | -2,5% ↓ |
| Individuals 25+ Total SES | 30% ↑ | -2,6% ↓ |
| Housewife Total SES | 29% ↑ | -2,3% ↓ |
Source: IBOPE Media. Average Share Growth, Comparison 2011 vs. 2010. Schedule: 06:00 - 30:00.
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