About LAMAC
Who We Are
LAMAC is the Consejo Latinoamericano de Publicidad en Multicanales (Latin American Multichannel Advertising Council.) We are a non-profit association consisting of and financed by 42 pay TV channels.
Our purpose is to aggressively develop advertising investment in multichannels (cable, MMDS and DTH) in Latin America, overcoming systematically the business obstacles by the development of definitive resources which will be used to measure advertising presence and efficacy; thus creating the communication platforms which will advocate a fair distribution of advertising investments.
