About LAMAC
Mission
Our main mission is, on the one hand, to provide accurate information and, on the other, to act as a resource for the advertising community by giving it support in marketing and media planning.
We help advertisers, media centers and advertising companies to maximize the results of their advertising investment by encouraging the use of pay TV as a local and pan-regional advertising media.
LAMAC is active in several countries and is committed to:
- Educating and informing about the benefits of multichannels.
- Systematically overcoming business obstacles.
- Developing appropriate resources to measure exposure and efficacy of advertising in pay TV.
- Promoting a positive image of pay TV through aggressive communication platforms.
Executives from our member networks actively participate in LAMAC focusing on selling, researching and advertising-related matters.
