Miami
1 Alhambra Plaza Suite 1460
Coral Gables, FL 33134
+1 (786) 228-7227

Gary McBride, Lamac President and CEO

 
Gary is a veteran with more than 35 years of experience in the Latin American advertising and televisión business. In 2003 he founded—and is presently its President and Managing Director—LAMAC.
Gary’s career in the advertising and television business started with his participation in the expansion of Siboney (today FCB) in the region, especially in Venezuela, Ecuador and the United States for the Hispanic market. He was later appointed President of Telemundo, Managing Director and founder of Gems Television Networks, a channel dedicated to Hispanic American women.
A graduate from The Thunderbird School of Global Management in the city of Phoenix, Arizona, Gary is a pioneer in the Latin American advertising and television business.
gmcbride@lamac.org 
+1 (786) 228-7227
 
Ingrid Salamanca, Project Manager 
isalamanca@lamac.org
+1 (786) 228 7227 

Sandra Gomez. Administrative Assistant 
sgomez@lamac.org
+1 (786) 228 7227 

Colombia
Calle 100 # 17-09 Piso 4
Tel.: + 57(1) 257-7180

 

Margarita Giraldo, Nacional Manager

She graduated in Marketing and Advertising at the Universidad Politécnico Grancolombiano and completed post-graduate studies in Marketing at the Universidad de Rosario. With more than seven years of experience in the commercial area, she has worked as account executive in companies as City TV, HBO Group and Colombia Telecomunicaciones (Telecom.) She has a broad experience in media, management and budgeting.
mgiraldo@lamac.org
Tel. +57 (1) 642 00 85

Alonso Henao, Research Manager
ahenao@lamac.org
Tel:+57 (1) 257-7180

Jhon Morales, Research Analyst
jmorales@lamac.org
Tel:+57 (1) 642-0085

México
Blvd. Manuel Ávila Camacho N° 40, Piso 14
Lomas de Chapultepec, C.P. 11000México, D.F.

 

Federico Baumgartner, National Manager

 
Federico Baumgartner has an accounting degree from the Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM CCM), a MBA from the Escuela de Alta Dirección y Administración (EADA) in Barcelona and also a degree in Digital Marketing from the ÍTEMS CCM. He has also more than ten years of experience in the television business. Before joining LAMAC he developed his professional career as sales executive for TV Azteca, as Cost Manager for Schering Plough (Pharmaceutical Laboratory) and as a financial advisor for a Banamex business center.  At these places he gathered experience in business plans development, sales, finantial analysis and strategic planning.
Due to his professional profile development he is considered a hybrid between the commercial, finantial and research TV areas.
Federico is one of the few people in Mexico with professional experience in all of the above mentioned fields.
fbaumgartner@lamac.org
Tel: 52 (55) 9138-6850

 

Frida Almaraz, Research Manager
falmaraz@lamac.org 
Tel: (55) 9138-6851

Argentina
Azcuénaga 1860, piso 7, Buenos Aires, (c1128aa f), Argentina
Tel.: +54 (11) 4809-0065

 

Valeria Beola, National Manager

 
Valeria has an experience of 20 years in media planning for a great variety of clients and brands, being in charge of strategic planning for these brands not only in Argentina but also on a regional level. She has extended her professional performance to the international stage having done work for the Agenzia Tend in Italy. Valeria has a master’s degree in Advertising from the Universidad del Salvador in Buenos Aires and has specialized in Communications and Marketing at the Southwest Missouri State University and the Universidad Argentina de la Empresa, respectively. Apart from her academic credentials Valeria brings with her a recognized experience in the area of media agencies management and until recently she was in this field as Universal McCann General Manager for Argentina.
vbeola@lamac.org
Tel: (+54 11) 4809 0065, ext 291 

Daniela Novick, Research Manager for Argentina y Chile
dnovick@lamac.org
Tel: (+54 11) 4809 0065, ext 289 

Leila Aisen, Regional Web Manager 
laisen@lamac.org
Tel: (+54 11) 4809 0065, ext 290

 

Chile 
Manquehue Sur 520, Floor 5, Las Condes, Santiago de Chile 
Tel: (56) 2 4598612

 

Sebastián Barriga Sotta, Nacional Manager  

Sebastián Barriga Sotta has a Master’s degree in Advertising with a mention in Marketing from the Universidad del Pacífico. MBA from the Universidad de Los Andes – ESE. He worked on the creation and development of the marketing management of Editorial Tiempo Presente, publisher of Revista Cosas. He acted as new business developer for Editorial Televisa, Media Company leader in Latin America. Recently he held the position of general account manager for the Arena Media Company, where he managed important accounts. He teaches Applied Advertising at the Public Relations School of the Universidad del Pacífico. 
sbarriga@lamac.org
Tel: (56) 2 4598612