Metrics
Country overview
Latin American Population
People
575.867.000
Homes
163.252.583
Fuente: CEPAL
Penetration: Pay TV
Source: IBOPE Media, 2011.
Penetration: NSE
Source: IBOPE Media, 2011.
Rating
Recommendation: Do not use ranges longer than 12 months in the monthly period notexceeding 3 years in the quarter.
Sourc: IBOPE Media. Rating Average monthly, quarterly or annually. Total day, Monday through Sunday.
Cable Operator Distribution
NSE composition of the universe.
Households with Pay TV and Pay TV Households
Source: IBOPE Media, 2011.
Potential consumption (MCI)
Source: TGI LATINA 2009 Wave I + II (Y10w12) v.02.12.2010. Data Pan-Regional.
Minimum investment calculation
Source: IBOPE Media - Pan-regional data. Average share by target. Period: January-December 2010,total day, Monday through Sunday.
Share this