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Bilai Joa Silar (Discovery): Social Campaign En Sus Marcas Makes its Latin American Debut in 2011

Discovery Kids has announced the 2011 launching of the “En sus marcas” campaign which continues the channel’s aim of promoting the adoption of healthy habits among children and their families.

“En sus marcas,” reaching Latin America in the first quarter of the year, presents initiatives in and out the screen to promote fitness, a healthy diet, water consumption and the well-being of both children and their parents.

“This campaign is aimed at the whole family with the purpose of creating a new generation that understands the benefits of leading a healthy lifestyle,” explained Bilai Joa Silar, Discovery Kids vice president and manager.

Among the items the signal will add to that campaign are several program initiatives which reinforce key messages, as the interstitial programs with Doki and his friends, special episodes in original series as La guarida secreta, inclusion of messages in some of the channel’s most popular programs, and the offering of advice through mobile on screen rings. In addition, this campaign will be reinforced in tudiscoverykids.com with games and videos for children and suggestions for parents to promote a healthy lifestyle among their children.

 

Source: Produ

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31-01-2011