Pay TV

Air Tv canibalization

When people have pay TV, they stop watching free-to-air TV to share their time with pay TV. This is even more remarkable in certain targets such as those in the upper socioeconomic level, children and men.

Chart.


Fuente: IBOPE Media, Brazil. MMW. Average rating target, cumulative January to December 2011, total day. Monday to Sunday. Regions measured by IBOPE, includes: Curitiba, Porte Alegre, Capital Federal (Brasilia), Belo Horizonte, Grande Sao Paulo, Grnade Rio de Janeiro, Campina, Florianopolis.