Pay TV

How much to invest in Pay TV

According to the audience share. If a certain percentage of the population isn’t watching free-to-air TV, why should investment go there and pay for a non-existent- audience?

Chart.


 

Source: IBOPE Media, Brazil. MMW. Average share, period january to december 2011, total day, monday through sunday. Regions measured by IBOPE, includes: Curitiba, Porte Alegre, Capital Federal (Brasilia), Belo Horizonte, Grande Sao Paulo, Grnade Rio de Janeiro, Campina, Florianopolis. The share is calculated manually, the base doesn´t include other ligthted as video games, DVDs.