Pay TV

Pay TV Consumption



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Fonte: Synovate



MCI - Multichannel Consumtion Index

The multichannel consumption index is the relationship between Pay TV penetration among the consumers of a given category, and the average Pay TV penetration among the population. An index above 100 indicates a greater probability that the subscriber will consume said category.

                                     

Example: (MCI= consumption of a particular category in which they have paid TV ÷ PayTV penetration of total universe × 100). The index between the people who travel by plane and have Pay TV (65% according to TGI data) and the penetration in the population at larget (33.1% according to TGI data), the resulting MCI (196) indicates that people with Pay TV have 96% more probability of travelling by plane.

 

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Fonte: TGI LATINA 2011 Wave I + II (Y12w12) v.02.17.2012. Data Brazil. Regions measured by TGI: Includes: Brasilia, Belo Horizonte, Curitiba, Fortaleza, Porto Alegre, Recife, Rio de Janeiro, Salvador, São Paulo, Interior São Paulo (Total), Campinas, Interior São Paulo (without Campinas), Interior South/South-east).