Pay TV

Pay TV Penetration increase, total people

Over time as pay TV continues to have higher penetration rates, more and more people stop watching free-to-air TV to watch pay TV.

Chart.


Source: Data released by IBOPE’s Establishment Survey 2004, 2005, 2006, 2007, 2008, 2009, 2010 and 2011 for Universes reporting 2005, 2006, 2007, 2008, 2009, 2010, 2011 and 2012. Total People. Regions measured by IBOPE, includes: Curitiba, Porte Alegre, Capital Federal (Brasilia), Belo Horizonte, Grande Sao Paulo, Grnade Rio de Janeiro, Campina, Florianopolis.