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Who Said that TV Would Be Killed by the Internet?

I don’t know who first predicted the TV end because of the Internet, but whoever said that couldn’t have been more wrong. Over the last few years TV consumption not only didn’t decrease but has been increasing year after year. And this is not just a personal impression but a fact that is being confirmed by one of the last reports Nielsen has presented.

Specifically, the report indicates that TV watching time among Americans has gone up 1% in 2010 compared to 2009, which at first sight doesn’t seem so spectacular but nevertheless results in an average of weekly 34 hours per person, equivalent to almost five daily hours. And this figure only takes into account official data provided by the networks. If we add to it the extra official data concerning all that is being consumed through the Internet, the data is to be much higher.

CBC has been again the most viewed network by far in the year, leading the ranking in 51 of 52 yearly weeks. The network places NCIS, Survivor, NCIS: Los Angeles, and Two and a Half Men among the Top 10 most watched programs. In addition, it is the only one which places some of its new series on the Top 20, namely Hawaii Five-0, Blue Bloods and Mike & Molly, quite an achievement if we take into account that it has not been a very good year for new releases as far as audiences are concerned.

But in addition to these data, this report also verifies something that many of us knew by intuition: that more and more viewers are shifting to cable television. Although numbers are very far from matching, since NBC, the least viewed free-to-air network, still doubles USA, the most viewed cable network, in number of viewers, this  goes to show that the trend to more specialized programs tailored to our personal taste is on the increase.

And after confirming that television continues to have an excellent health despite what some people wants us to believe, what is now lacking is for networks to take into account all the TV hours consumed, now not only on DVR, but also via Hulu, Netflix, Cuevana and so on. If I were to count all the weekly hours I devote to watching audiovisual products they would surely exceed the 34 hours mentioned in the report. But counting only those in front of the traditional TV set, they would be a lot less. So, why do some people continue to insist on giving their backs to the new trends in the business?

 

Source: Tvlia

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31-01-2011

  • Karinthia 11 months
    I'm out of laegue here. Too much brain power on display!