Discovery teams with PGA Tour in $2BN deal for new home for golf

Aiming to create a new international multi-platform home for golf, Discovery and the PGA Tour are to form a strategic alliance delivering action from the sport’s leading players and championships on every screen and device.

05/06/2018

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The deal, into which Discovery expects to invest more than $2 billion over its course, will see begin in 2019 and go through 2030, includes global television and multi-platform live rights, outside the United States, to all PGA Tour media properties and includes premium golf content of approximately 2000 hours from over 40 PGA Tour events and nearly 150 tournaments per year, including The Players Championship, FedExCup Playoffs and the Presidents Cup.

Discovery will broadcast the PGA Tour on its portfolio of pay-TV and free-to-air channels, digital and short-form platforms, and will work on capturing all access to the action and its extensive non-live and library rights for all media platforms. This means that in addition to live linear rights in 220 markets and territories, the alliance will include the creation of a dedicated, PGA Tour-branded, over-the-top video streaming service that will use Discovery’s direct-to-consumer product and platform expertise as home to the Eurosport Player. This includes licensing of the PGA Tour’s international media rights and building a global OTT platform available outside the United States, with a gradual increase of annual investment during the term.

“Today is a fantastic day for golf fans around the world as Discovery proudly partners with the PGA Tour to create something that has never been done before,” proclaimed Discovery president and CEO David Zaslav. “The long-term partnership between the PGA Tour and Discovery will create the new global home of golf, including delivering over 2000 hours of live content year-round and this prestigious sport’s greatest moments, stories and athletes. Following our successful first Olympic Games in PyeongChang, Discovery will contribute its strong global distribution and promotional infrastructure, in-market relationships, global sports expertise with direct-to-consumer platforms and brands to create a valuable new long-term home of golf offering in every market outside the US.”

Added PGA Tour Commissioner Jay Monahan: “This is an exciting next step for the PGA Tour, which presents a tremendous opportunity to accelerate and expand our media business outside the United States, better service our international broadcast partners, and drive fan growth with a deeply experienced strategic global partner. This partnership...will support our long-term objectives of growing the game of golf. It also will deliver more value to our sponsors as it presents a tremendous opportunity to engage new and diverse audiences around the world.”

News published on June 5, 2018 in: Rapid TV News

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