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Martínez is responsible for leading the overall strategy and execution of the LAMAC partners priorities across Latin America. Martínez was part of the organizing committee that envisioned the formation of LAMAC in 2002, which started out with a handful of members that has now grown to include 56 networks from 8 of the most powerful media companies in the world. Prior to this role, Martínez served as president and managing director of Discovery Latin America/U.S. Hispanic/Canada which has 15 networks and more than 370 million cumulative subscribers in 48 countries and territories and customized in three languages.
Almaraz is responsible for leading LAMAC's initiatives related to research, data analysis and forecasting across Latin America. Almaraz has more than 16 years of experience in media research in the region. Prior to joining LAMAC Almaraz worked as Client Training Coordinator for IBOPE AGB Mexico (now Nielsen IBOPE Mexico).
Davila is responsible for managing all internal and external communications on behalf of LAMAC, ensuring consistency across various areas including PR, Marketing and digital media, and working closely with member teams to ensure their clear messaging and positioning across the Latin American market. Prior to this, Davila was Project Manager for LAMAC, where she was responsible for coordinating and supervising projects, events and activities, including Public Relations, Administration and Operations.
Tofield is responsible for assisting LAMAC's Chairman of the Board of Directors with daily administrative duties as well as other office and operations functions including accounting and human resources. Prior to joining LAMAC, Eileen managed a small business in New Jersey and worked as an Administrative Assistant at Wells Fargo Bank and Capital One Mortgage Company.
Perez is responsible for supporting LAMAC's Business Intelligence and Analytics projects. Perez is an Industrial Engineer with experience in management and construction of databases, in addition to computational and statistical analysis. Prior to LAMAC, he worked at the Ministry of Environment and Sustainable Development in Colombia where he monitored improvement plans and risk maps.
Moreno is responsible for the implementation of LAMAC's digital marketing strategy, as well as the graphic design of its publications, including newsletters, presentations, banners and infographics. Moreno has extensive experience in Marketing Management, Digital Marketing and E- commerce, and is also a professional Graphic Designer. He has more than 16 years of experience in different roles in digital marketing for a diverse list of industries which includes the insurance, publishing and advertising sector in Colombia.