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Article published on February 20th, 2018 by: Total Medios
The deal includes all the signals and digital media of Discovery in the country and the creation of a commercial equipment which will be based in the offices of América TV, in Lima. This new partnership emerges from the commercial agreement set by both companies.
América Televisión, the leader free-to-air TV company in Peru; Channel N, the main news channel of the country; and Discovery Networks Latin America/US Hispanic, a division of Discovery Communications, signed a deal through which América TV and Canal N will be exclusive representatives of Advertising Sales of Discovery in Peru.
Starting off from this month, América TV and Canal N will be exclusive representatives of Advertising Sales of all the signals and digital media of Discovery Networks: Discovery Channel, Discovery Home & Health, Discovery Kids, Discovery Turbo, TLC, Investigation Discovery and Animal Planet.
Thus, a wide portfolio of associated media is consolidated, including the signals of América TV and Canal N, which will be in charge of the new commercial team.
“For América TV, being able to represent the portfolio of Discovery in Perú means an important natural growth for our operation, with a product aimed to obtain acceptances in the cable audience of Peru. Along with the signals of Channel N and América, the commercial offer of the advertising market spreads out in upmarket contents and platforms,” said Pablo Massi, Business Manager of América TV e Canal N.
“This agreement is a great opportunity of growth for Discovery in the region. Peru is
undoubtedly an important market in Latin America and we trust that through this partnership with América TV, we will bring new options, contents and platforms to our customers”, said Guillermo Delfino, Cono Sur Country Manager, Discovery Networks Latin America/ US Hispanic.
The new working team will be established in the offices of América TV, in the city of Lima, where all the tasks related to advertising contracting for the media mentioned hitherto will be carried out.