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Recent analyses around the world have revealed that TV & Video consumption is experiencing a rapid shift, evidence of the strong relationship between the medium and audiences looking for reliable information and entertainment.
Advertisers, on the other hand, are changing their on-screen messages to be more empathetic and offer helpful information to consumers.
During LAMAC's first of a series of Live Streaming seminars, a distinguished group of experts participated in an exchange of global perspectives and ideas on the impacts of COVID-19 on the TV advertising industry.
We are sharing with you, 5 Insights with a focus on Latin America by Henry Martinez, LAMAC’s Chairman of the Board of Directors.